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 My Background

I started by getting myself a degree in English. I then started working for a Tier 1 American bank and discovered I was pretty adept at the business side of things. I used this opportunity to set up an internal staff newsletter for the 1000 man site. I wrote, edited and conducted interviews for this and when I later joined a management consultancy, I established wrote and edited a client newsletter there. Along side this I also wrote training manuals and course overviews. This was all secondary to my main responsibilities wherever I was working at the time.

As a management consultant, writing client proposals and board level recommendations really helped fine tune my persuasive style. I then learned everything I could about copywriting, shadowing professionals, taking courses with the Chartered Institute of Marketing, lending my services for free at times just to get the experience. And then I took the plunge into freelance copywriting and I haven’t looked back since.

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